/* ============================================================
   Segmentation Marketing — feuille de style néo-pop
   ============================================================ */

:root{
  --coral:   #FF5470;
  --yellow:  #FFD166;
  --mint:    #06D6A0;
  --ocean:   #118AB2;
  --grape:   #8367E0;
  --ink:     #15233D;
  --ink-soft:#3C4D6E;
  --cream:   #FFF6EC;
  --paper:   #FFFDF8;

  --shadow: 0 18px 40px -18px rgba(21,35,61,.45);
  --shadow-sm: 0 10px 24px -14px rgba(21,35,61,.4);

  --maxw: 1180px;
  --parallax: 1;            /* multiplié par les vitesses, piloté par Tweaks */

  --font-display: "Bricolage Grotesque", system-ui, sans-serif;
  --font-body: "Plus Jakarta Sans", system-ui, sans-serif;
}

*{ box-sizing: border-box; }

html{ scroll-behavior: smooth; }

body{
  margin:0;
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--cream);
  overflow-x: clip;
  -webkit-font-smoothing: antialiased;
  line-height: 1.5;
}

/* ---------- Typographie ---------- */
h1,h2,h3{
  font-family: var(--font-display);
  font-weight: 800;
  line-height: 1.02;
  letter-spacing: -0.02em;
  margin: 0;
  text-wrap: balance;
}
h1{ font-size: clamp(2.8rem, 7vw, 6rem); }
h2{ font-size: clamp(2rem, 4.6vw, 3.9rem); }
h3{ font-size: clamp(1.25rem, 2.2vw, 1.7rem); }
p{ text-wrap: pretty; }

.eyebrow{
  display:inline-flex; align-items:center; gap:.55em;
  font-family: var(--font-body);
  font-weight: 800;
  font-size: clamp(.72rem,1vw,.85rem);
  letter-spacing: .22em;
  text-transform: uppercase;
}
.eyebrow::before{
  content:""; width:30px; height:3px; border-radius:3px; background: currentColor;
}

.lead{ font-size: clamp(1.05rem, 1.8vw, 1.4rem); color: var(--ink-soft); }

/* ---------- Sections ---------- */
.section{
  position: relative;
  min-height: 100vh;
  display: flex;
  align-items: center;
  padding: clamp(72px, 12vh, 150px) 0;
  overflow: hidden;
}
.wrap{
  position: relative;
  z-index: 3;
  width: min(var(--maxw), 90vw);
  margin: 0 auto;
}
.bg-cream{ background: var(--cream); }
.bg-paper{ background: var(--paper); }
.bg-ink{ background: var(--ink); color: var(--cream); }
.bg-ocean{ background: var(--ocean); color: #fff; }
.bg-coral{ background: var(--coral); color: #fff; }

/* Vague de séparation entre sections */
.wave-top{
  position:absolute; top:-1px; left:0; width:100%; z-index:2; line-height:0;
}
.wave-top svg{ width:100%; height: clamp(50px, 8vw, 110px); display:block; }

/* ---------- Couches parallax décoratives ---------- */
.layer{
  position:absolute;
  z-index:1;
  pointer-events:none;
  will-change: transform;
}
.blob{ border-radius: 46% 54% 60% 40% / 50% 44% 56% 50%; }
.dot{ border-radius:50%; }
.ring{ border-radius:50%; background:transparent; }
.sq{ border-radius: 26px; }
.tri{ width:0; height:0; }

/* Grille de pois en fond */
.dotgrid{
  position:absolute; inset:-10% -5%; z-index:1; pointer-events:none;
  background-image: radial-gradient(currentColor 2.2px, transparent 2.3px);
  background-size: 34px 34px;
  opacity:.10;
  will-change: transform;
}

/* ---------- Reveal au scroll ---------- */
.reveal{ opacity:0; transform: translateY(38px); transition: opacity .7s cubic-bezier(.2,.7,.2,1), transform .7s cubic-bezier(.2,.7,.2,1); }
.reveal.in{ opacity:1; transform:none; }
.reveal.d1{ transition-delay:.08s; }
.reveal.d2{ transition-delay:.16s; }
.reveal.d3{ transition-delay:.24s; }
.reveal.d4{ transition-delay:.32s; }
.reveal.d5{ transition-delay:.40s; }
@media (prefers-reduced-motion: reduce){
  .reveal{ opacity:1 !important; transform:none !important; }
  html{ scroll-behavior:auto; }
}

/* ============================================================
   HERO
   ============================================================ */
#hero{ background: linear-gradient(180deg, #FFE9D6 0%, var(--cream) 78%); }
.hero-grid{ display:grid; gap: clamp(20px,3vw,34px); max-width: 880px; }
.hero-badges{ display:flex; flex-wrap:wrap; gap:10px; margin-top:6px; }
.pill{
  display:inline-flex; align-items:center; gap:.5em;
  padding:.5em 1em; border-radius:999px;
  font-weight:700; font-size:.92rem;
  background:#fff; color:var(--ink); box-shadow: var(--shadow-sm);
}
.pill .pdot{ width:11px; height:11px; border-radius:50%; }

.hero-figs{
  position:absolute; left:0; bottom:-2px; width:100%; z-index:2;
  display:flex; justify-content:center; align-items:flex-end; gap: clamp(6px,1.4vw,20px);
  pointer-events:none;
}
.hero-figs .fig{ width: clamp(34px, 5vw, 64px); height:auto; filter: drop-shadow(0 12px 14px rgba(21,35,61,.18)); }

.scrollcue{
  position:absolute; left:50%; bottom:18px; transform:translateX(-50%);
  z-index:6; display:flex; flex-direction:column; align-items:center; gap:8px;
  font-weight:800; font-size:.74rem; letter-spacing:.2em; text-transform:uppercase; color:var(--ink-soft);
  padding:12px 18px 14px; border-radius:22px;
  background:rgba(255,248,238,.9); box-shadow: var(--shadow-sm); backdrop-filter: blur(4px);
}
.scrollcue .mouse{
  width:26px; height:42px; border:3px solid var(--ink-soft); border-radius:16px; position:relative;
}
.scrollcue .mouse::after{
  content:""; position:absolute; left:50%; top:8px; width:5px; height:9px; border-radius:3px;
  background:var(--ink-soft); transform:translateX(-50%); animation: wheel 1.5s infinite;
}
@keyframes wheel{ 0%{opacity:1; top:8px} 70%{opacity:0; top:20px} 100%{opacity:0} }

/* ============================================================
   Blocs de contenu génériques
   ============================================================ */
.split{ display:grid; grid-template-columns: 1.05fr .95fr; gap: clamp(28px,5vw,72px); align-items:center; }
@media (max-width: 880px){ .split{ grid-template-columns:1fr; } }

.stack > * + *{ margin-top: 1.1rem; }
.kicker-num{
  font-family:var(--font-display); font-weight:800;
  font-size: clamp(3rem,7vw,5.5rem); line-height:.8; opacity:.18;
}

/* Carte définition */
.defcard{
  background:#fff; border-radius:30px; padding: clamp(28px,4vw,52px);
  box-shadow: var(--shadow); position:relative;
}
.defcard .quote-mark{
  font-family:var(--font-display); font-size:6rem; line-height:.5; color:var(--coral);
  display:block; height:.5em;
}
.defcard .big{
  font-family:var(--font-display); font-weight:800; letter-spacing:-.02em;
  font-size: clamp(1.5rem,3vw,2.4rem); line-height:1.12;
}
.hl{ background: linear-gradient(180deg, transparent 58%, var(--yellow) 58%); padding:0 .08em; }

/* Méga-phone / constat */
.contrast-tag{
  display:inline-block; font-family:var(--font-display); font-weight:800;
  font-size: clamp(1.3rem,2.6vw,2rem); transform: rotate(-2deg);
  background:var(--ink); color:var(--yellow); padding:.2em .55em; border-radius:14px;
}

/* ---------- Cartes critères (grille 4) ---------- */
.crit-grid{ display:grid; grid-template-columns: repeat(4,1fr); gap: clamp(16px,1.8vw,26px); }
@media (max-width: 980px){ .crit-grid{ grid-template-columns: repeat(2,1fr); } }
@media (max-width: 520px){ .crit-grid{ grid-template-columns: 1fr; } }
.crit{
  background:#fff; border-radius:26px; padding: clamp(22px,2.4vw,30px);
  box-shadow: var(--shadow-sm); border-top: 8px solid var(--c);
  display:flex; flex-direction:column; gap:14px; min-height: 300px;
}
.crit .ico{
  width:58px; height:58px; border-radius:18px; display:grid; place-items:center;
  background: color-mix(in srgb, var(--c) 16%, #fff); color: var(--c);
}
.crit .ico svg{ width:30px; height:30px; }
.crit h3{ color: var(--ink); }
.crit ul{ margin:.2rem 0 0; padding-left:1.1em; color:var(--ink-soft); font-size:.96rem; }
.crit ul li{ margin:.28em 0; }
.crit .tagc{ margin-top:auto; font-weight:800; color:var(--c); font-size:.82rem; letter-spacing:.12em; text-transform:uppercase; }

/* ---------- Bénéfices ---------- */
.benef-grid{ display:grid; grid-template-columns: repeat(3,1fr); gap: clamp(16px,2vw,24px); }
@media (max-width: 880px){ .benef-grid{ grid-template-columns: 1fr; } }
.benef{
  background: var(--paper); border-radius:24px; padding: clamp(22px,2.6vw,32px);
  display:flex; gap:18px; align-items:flex-start; box-shadow: var(--shadow-sm);
}
.benef .bnum{
  flex:0 0 auto; width:48px; height:48px; border-radius:14px; display:grid; place-items:center;
  font-family:var(--font-display); font-weight:800; font-size:1.4rem; color:#fff; background:var(--c);
}
.benef h3{ font-size:1.18rem; }
.benef p{ margin:.3rem 0 0; color:var(--ink-soft); font-size:.98rem; }

/* ---------- Méthode (étapes) ---------- */
.steps{ display:grid; gap: clamp(14px,1.6vw,20px); }
.step{
  display:grid; grid-template-columns: auto 1fr; gap: clamp(18px,2.4vw,30px); align-items:center;
  background:#fff; border-radius:22px; padding: clamp(18px,2.2vw,26px) clamp(20px,2.6vw,34px);
  box-shadow: var(--shadow-sm);
}
.step .snum{
  width: clamp(56px,6vw,80px); height: clamp(56px,6vw,80px); border-radius:50%;
  display:grid; place-items:center; color:#fff; background:var(--c);
  font-family:var(--font-display); font-weight:800; font-size: clamp(1.6rem,3vw,2.4rem);
}
.step h3{ margin-bottom:.2rem; }
.step p{ margin:0; color:var(--ink-soft); }

/* ---------- Bon segment (mnémotechnique) ---------- */
.qual-grid{ display:grid; grid-template-columns: repeat(5,1fr); gap: clamp(12px,1.4vw,18px); }
@media (max-width: 980px){ .qual-grid{ grid-template-columns: repeat(2,1fr); } }
@media (max-width: 520px){ .qual-grid{ grid-template-columns: 1fr; } }
.qual{
  background: rgba(255,255,255,.08); border:1px solid rgba(255,255,255,.18);
  border-radius:20px; padding: clamp(18px,2vw,24px); backdrop-filter: blur(2px);
}
.qual .qletter{ font-family:var(--font-display); font-weight:800; font-size:2.6rem; color:var(--c); line-height:1; }
.qual h3{ font-size:1.05rem; margin:.5rem 0 .35rem; }
.qual p{ margin:0; font-size:.9rem; opacity:.82; }

/* ---------- Persona ---------- */
.persona{
  display:grid; grid-template-columns: auto 1fr; gap: clamp(20px,3vw,40px); align-items:center;
  background:#fff; border-radius:30px; padding: clamp(24px,3.2vw,48px); box-shadow: var(--shadow);
}
@media (max-width: 720px){ .persona{ grid-template-columns:1fr; text-align:center; justify-items:center; } }
.persona .avatar{
  width: clamp(120px,16vw,190px); height: clamp(120px,16vw,190px); border-radius:50%;
  display:grid; place-items:center; background: linear-gradient(150deg, var(--mint), var(--ocean));
}
.persona .avatar svg{ width:64%; height:64%; }
.persona .pmeta{ display:flex; flex-wrap:wrap; gap:10px; margin:.6rem 0 1rem; }
.persona .ptag{ background:var(--cream); border-radius:999px; padding:.4em 1em; font-weight:700; font-size:.86rem; }
.persona .pquote{ font-family:var(--font-display); font-weight:700; font-size: clamp(1.2rem,2.2vw,1.7rem); color:var(--coral); }

/* ---------- Exemples ---------- */
.ex-grid{ display:grid; grid-template-columns: repeat(3,1fr); gap: clamp(16px,2vw,24px); }
@media (max-width: 880px){ .ex-grid{ grid-template-columns:1fr; } }
.ex{
  background:#fff; border-radius:24px; overflow:hidden; box-shadow: var(--shadow-sm); display:flex; flex-direction:column;
}
.ex .ex-top{ padding: clamp(20px,2.4vw,28px); color:#fff; background:var(--c); }
.ex .ex-top h3{ color:#fff; }
.ex .ex-body{ padding: clamp(18px,2.2vw,26px); display:grid; gap:12px; }
.ex .seg{ display:flex; align-items:center; gap:12px; font-weight:600; }
.ex .seg .schip{ width:14px; height:14px; border-radius:4px; flex:0 0 auto; }
.ex .seg small{ display:block; color:var(--ink-soft); font-weight:500; }

/* ---------- À retenir ---------- */
.takeaways{ display:grid; grid-template-columns: repeat(3,1fr); gap: clamp(18px,2.4vw,30px); }
@media (max-width: 880px){ .takeaways{ grid-template-columns:1fr; } }
.take{
  border-radius:26px; padding: clamp(24px,3vw,38px); color:#fff; background:var(--c);
  display:flex; flex-direction:column; gap:12px; box-shadow: var(--shadow);
}
.take .tk{ font-family:var(--font-display); font-weight:800; font-size:2.2rem; }
.take p{ margin:0; opacity:.95; }

/* ============================================================
   SCÈNE — La foule qui se trie
   ============================================================ */
#crowd{ background: var(--ink); color:var(--cream); }
.crowd-section{ display:block; min-height: 240vh; padding:0; align-items:initial; overflow:visible; }
.crowd-sticky{
  position:sticky; top:0; height:100vh; min-height:600px;
  display:flex; align-items:center; overflow:hidden;
}
.crowd-stage{
  position:relative; height: clamp(360px, 50vh, 540px); margin-top: clamp(24px,4vh,48px);
}
.crowd-fig{
  position:absolute; width:34px; height:54px;
  left: var(--x); top: var(--y);
  transform: rotate(var(--r));
  will-change: left, top, transform;
}
.crowd-fig svg{ width:100%; height:100%; }
.crowd-fig .body, .crowd-fig .head{ fill:#5b6986; transition: fill .45s ease; }
.crowd-fig.colored .body, .crowd-fig.colored .head{ fill: var(--gc); }
.crowd-labels{
  position:absolute; left:0; bottom:-6px; width:100%; display:flex; justify-content:space-around;
  opacity:0; transform: translateY(14px); transition: opacity .6s ease, transform .6s ease;
}
.crowd-labels.show{ opacity:1; transform:none; }
.crowd-labels span{ font-weight:800; font-size: clamp(.8rem,1.4vw,1.05rem); color:var(--lc); letter-spacing:.04em; }
/* indice de défilement pendant le tri */
.crowd-hint{
  position:absolute; left:50%; bottom:18px; transform:translateX(-50%);
  font-size:.74rem; font-weight:800; letter-spacing:.2em; text-transform:uppercase;
  color:rgba(255,255,255,.5); transition: opacity .4s ease;
}

.before-after{ display:flex; gap:24px; flex-wrap:wrap; margin-top:10px; }
.before-after b{ color:#fff; }
.ba{ display:flex; align-items:center; gap:10px; font-weight:600; color: rgba(255,255,255,.78); }
.ba .baico{ width:34px; height:34px; border-radius:10px; display:grid; place-items:center; }

/* ---------- Footer ---------- */
.site-foot{
  background: var(--ink); color: rgba(255,255,255,.66); text-align:center;
  padding: 48px 0; font-size:.9rem;
}
.site-foot strong{ color:#fff; }

/* progress bar */
.progress{ position:fixed; top:0; left:0; height:5px; width:0%; z-index:50;
  background: linear-gradient(90deg, var(--coral), var(--yellow), var(--mint), var(--ocean)); }

/* ============================================================
   ANIMATIONS CONTEXTUALISÉES
   ============================================================ */
@keyframes floatY{ 0%,100%{ transform: translateY(0); } 50%{ transform: translateY(-18px); } }
@keyframes bob{ 0%,100%{ transform: translateY(0); } 50%{ transform: translateY(-9px); } }
@keyframes popIn{ 0%{ transform: scale(0) rotate(-12deg); opacity:0; } 60%{ transform: scale(1.14) rotate(4deg); opacity:1; } 100%{ transform: scale(1) rotate(0); opacity:1; } }
@keyframes dropIn{ 0%{ transform: translateY(-26px) scale(.5); opacity:0; } 62%{ transform: translateY(5px) scale(1.06); opacity:1; } 100%{ transform: translateY(0) scale(1); opacity:1; } }
@keyframes tagPop{ 0%{ transform: scale(0); opacity:0; } 70%{ transform: scale(1.1); opacity:1; } 100%{ transform: scale(1); opacity:1; } }
@keyframes chipPop{ 0%{ transform: scale(0); } 60%{ transform: scale(1.45); } 100%{ transform: scale(1); } }
@keyframes hlWipe{ to{ background-size:100% 100%; } }
@keyframes waveOut{ 0%{ opacity:0; transform: translateX(0) scaleY(.65); } 25%{ opacity:.95; } 100%{ opacity:0; transform: translateX(30px) scaleY(1.15); } }
@keyframes megaWiggle{ 0%,100%{ transform: rotate(0); } 30%{ transform: rotate(-3.2deg); } 65%{ transform: rotate(2deg); } }
@keyframes ringPulse{ 0%{ box-shadow: 0 0 0 0 color-mix(in srgb, var(--c) 55%, transparent); } 70%{ box-shadow: 0 0 0 16px transparent; } 100%{ box-shadow: 0 0 0 0 transparent; } }
@keyframes spin{ to{ transform: rotate(360deg); } }
@keyframes pinDrop{ 0%{ transform: translateY(-36px) scale(.7); opacity:0; } 55%{ transform: translateY(7px) scale(1.06); opacity:1; } 76%{ transform: translateY(-4px); } 100%{ transform: translateY(0) scale(1); opacity:1; } }
@keyframes cartRoll{ 0%{ transform: translateX(-52px) rotate(-22deg); opacity:0; } 60%{ transform: translateX(5px) rotate(5deg); opacity:1; } 100%{ transform: translateX(0) rotate(0); opacity:1; } }
@keyframes bulbOn{ 0%{ filter:none; } 35%{ filter: drop-shadow(0 0 9px currentColor); } 60%{ filter: drop-shadow(0 0 2px currentColor); } 100%{ filter:none; } }
@keyframes blink{ 50%{ opacity:0; } }

/* ---- surlignage des termes-clés (wipe) ---- */
.hl{ background-repeat:no-repeat; background-size:100% 100%; }
@media (prefers-reduced-motion: no-preference){
  /* Ambiance : formes flottantes (compose avec le parallax via `translate`) */
  .float-idle{ animation: floatY var(--fl,9s) ease-in-out var(--fd,0s) infinite; }

  /* Hero : la foule respire */
  .hero-figs .fig{ animation: bob var(--bd,3s) ease-in-out var(--bdl,0s) infinite; }

  /* Termes surlignés : on les peint au passage */
  .reveal .hl{ background-size:0% 100%; }
  .reveal.in .hl{ animation: hlWipe .85s cubic-bezier(.6,0,.2,1) forwards .25s; }

  /* Constat : ondes sonores + mégaphone qui vibre */
  .sound .sw{ transform-box: fill-box; transform-origin: left center; opacity:0; }
  .constat-active .sound .sw1{ animation: waveOut 1.8s ease-out infinite; }
  .constat-active .sound .sw2{ animation: waveOut 1.8s ease-out .3s infinite; }
  .constat-active .sound .sw3{ animation: waveOut 1.8s ease-out .6s infinite; }
  .constat-active .mega{ transform-box: fill-box; transform-origin: 18% 55%; animation: megaWiggle 2.4s ease-in-out infinite; }

  /* Critères : l'icône éclot */
  .crit.reveal.in .ico{ animation: popIn .6s cubic-bezier(.34,1.56,.64,1) both .15s; }
  /* …puis chaque icône a son geste propre */
  .crit:nth-child(1).reveal.in .ico{ animation: pinDrop .75s cubic-bezier(.34,1.56,.64,1) both .15s; }      /* épingle qui tombe */
  .crit:nth-child(4).reveal.in .ico{ animation: cartRoll .7s cubic-bezier(.34,1.56,.64,1) both .15s; }       /* caddie qui roule */
  .crit:nth-child(3).reveal.in .ico svg{ animation: bulbOn 1s ease-out .5s 2; }                               /* ampoule qui s'allume */

  /* Bénéfices : le numéro pop */
  .benef.reveal.in .bnum{ animation: popIn .55s cubic-bezier(.34,1.56,.64,1) both .1s; }

  /* Méthode : étapes qui glissent depuis la gauche + pastille qui pulse */
  .step.reveal{ transform: translateX(-46px); }
  .step.reveal.in{ transform:none; }
  .step.reveal.in .snum{ animation: popIn .55s cubic-bezier(.34,1.56,.64,1) both .12s, ringPulse 1.1s ease-out .5s 2; }

  /* Bon segment : les lettres M.A.R.D.D. tombent */
  .qual.reveal.in .qletter{ animation: dropIn .6s cubic-bezier(.34,1.56,.64,1) both .1s; display:inline-block; }

  /* Persona : étiquettes qui pop l'une après l'autre + avatar qui flotte */
  .persona.reveal.in .ptag{ animation: tagPop .5s cubic-bezier(.34,1.56,.64,1) both; }
  .persona.reveal.in .ptag:nth-child(1){ animation-delay:.25s; }
  .persona.reveal.in .ptag:nth-child(2){ animation-delay:.38s; }
  .persona.reveal.in .ptag:nth-child(3){ animation-delay:.51s; }
  .persona.reveal.in .ptag:nth-child(4){ animation-delay:.64s; }
  .persona .avatar{ animation: floatY 6s ease-in-out infinite; }

  /* Exemples : pastilles de segment qui pop en cascade */
  .ex.reveal.in .seg:nth-of-type(1) .schip{ animation: chipPop .5s cubic-bezier(.34,1.56,.64,1) both .2s; }
  .ex.reveal.in .seg:nth-of-type(2) .schip{ animation: chipPop .5s cubic-bezier(.34,1.56,.64,1) both .34s; }
  .ex.reveal.in .seg:nth-of-type(3) .schip{ animation: chipPop .5s cubic-bezier(.34,1.56,.64,1) both .48s; }

  /* À retenir : le grand numéro pop */
  .take.reveal.in .tk{ animation: popIn .6s cubic-bezier(.34,1.56,.64,1) both .15s; display:inline-block; }
}

/* ============================================================
   FOULE : faisceau de tri, halos de groupe, compteurs
   ============================================================ */
.crowd-fig{ z-index:1; }
.crowd-halo{
  position:absolute; top:-2%; height:104%; border-radius:80px;
  z-index:0; opacity:0; filter: blur(26px);
  transition: opacity .5s ease; pointer-events:none;
}
.crowd-beam{
  position:absolute; top:0; height:100%; width:16%; z-index:2; opacity:0;
  background: linear-gradient(90deg, transparent, rgba(255,255,255,.22), transparent);
  pointer-events:none; mix-blend-mode: screen;
}
.crowd-labels{ z-index:3; }
.crowd-labels span{ display:flex; align-items:baseline; gap:.5em; }
.crowd-labels .lc{
  font-style:normal; font-variant-numeric: tabular-nums;
  background: color-mix(in srgb, var(--lc) 22%, transparent);
  color:#fff; border-radius:999px; padding:.05em .55em; font-size:.82em;
}

/* Persona : curseur de frappe */
.pquote.typing::after{ content:"▌"; margin-left:.06em; color: var(--coral); animation: blink .85s steps(1) infinite; }